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Organic is a leading marketing agency grounded in digital that successfully blends creativity with unmatched predictive intelligence. By creating and continuously testing and optimizing marketing systems, Organic helps global brands accurately predict outcomes, spot trends, identify behaviors, and create a much deeper connection with consumers. Founded in 1993, Organic has offices in New York, San Francisco, Los Angeles, Detroit and London and is part of Omnicom Group Inc. Omnicom is a leading global advertising, marketing and corporate communications company.Omnicom`s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Umbel is an audience measurement company that helps publishers and content providers demonstrate the value of their audience by unlocking deep insights from social media and big data. Umbel empowers clients to discover leads and expose premium audience segments with real-time audience data. Based in Austin, Texas, Umbel was founded in 2010 by Higinio ("H.O.") Maycotte, Meredith Maycotte, Travis Turner and Nick Goggans.
Atedra is an online advertising network representing major websites reaching more than 20,000 unique visitors per month. Atedra represents more than a hundred websites towards advertising agencies and national advertisers in Canada. Atedra represents over 200 French Canadian websites to agencies and national advertisers, and counts Cogeco, Le Devoir, the Car Guide and Resto Montreal among its roster of clients. Atedra’s network reaches 92% of Quebec internet users with 4.7 million unique visitors and 225 million impressions per month as per comScore data. Atedra has offices in Montreal, Toronto and Quebec City.
MultiAd, Inc. is one of the leading companies in the Business Services sector.
Penton is an innovative information services company that empowers 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow. Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP.