CTOs on the Move

There has not been significant innovation in the hotel industry since the rise of the boutique hotel segment. Innovation has been relegated to pillow fluffiness and nightclub vibe. Virgin Hotels is going to change all that. We are in it to provide something new, fresh and meaningful to the consumer. Virgin has re-invented the upper class flight experience, created award winning Clubhouses, developed superior entertainment systems that put control in our customers’ hands, and built a reputation for brilliant service. It’s time to extend this thinking to hotels. Hotels will no longer be a transient place where “I stay”—Virgin Hotels ...

There has not been significant innovation in the hotel industry since the rise of the boutique hotel segment. Innovation has been relegated to pillow fluffiness and nightclub vibe. Virgin Hotels is going to change all that. We are in it to provide something new, fresh and meaningful to the consumer. Virgin has re-invented the upper class flight experience, created award winning Clubhouses, developed superior entertainment systems that put control in our customers’ hands, and built a reputation for brilliant service. It’s time to extend this thinking to hotels. Hotels will no longer be a transient place where “I stay”—Virgin Hotels will be a place where guests feel ownership, where they “belong” and where they can’t wait to come back. The Virgin Group has interests in transportation and aviation, telecommunications, financial services, leisure and hospitality, and music. We enjoy a reputation for excellence and a unique culture across a diverse range of businesses. For over 40 years we have entered markets where the customer has been ripped off or under-served, where there is confusion or where the competition is complacent. Our purpose is clear: To commit to questioning ‘business as usual’ so we can change things for good for people, planet and profit. We want to be the world’s most irresistible brand, to shake things up, to deliver a product and service experience that redefines the market. Virgin Hotels Chicago is open and accepting reservations. Virgin Hotels Dallas and Nashville are scheduled to open in 2017 and the New York NOMAD location in 2018. Additional locations under consideration for Virgin Hotels properties include Austin, Los Angeles, Miami, Palm Springs, San Francisco, Washington DC, London,and others.

More>>

<<Less