CTOs on the Move

At Taco Bell, we explore the “new” and “different.” From ordering with the first Tacobot artificial intelligence to engaging with our Twitter Emoji Engine and being one of the first brands on Snapchat, we’re constantly experimenting and feeding our own curiosity to be a brand that’s about so much more than Mexican-inspired food. But we also know customers deserve to feel good about eating and sharing our food, and for us, that starts with ingredients that are simple to understand and providing more choices to fit their lifestyle, whatever that may be. Our Purpose drives us to help team ...

At Taco Bell, we explore the “new” and “different.” From ordering with the first Tacobot artificial intelligence to engaging with our Twitter Emoji Engine and being one of the first brands on Snapchat, we’re constantly experimenting and feeding our own curiosity to be a brand that’s about so much more than Mexican-inspired food. But we also know customers deserve to feel good about eating and sharing our food, and for us, that starts with ingredients that are simple to understand and providing more choices to fit their lifestyle, whatever that may be. Our Purpose drives us to help team members pursue their passions and feed their curiosity. It’s why we’ve given our fans choices for every lifestyle – whether you’re vegetarian, vegan, or looking for high-protein or lower calorie options. And it challenges us to think bigger than just building restaurants – we’re also building stronger communities through education and environmental responsibility. We are a subsidiary of Yum! Brands, Inc. and the nation`s leading Mexican-inspired quick service restaurant (QSR) brand. We, and our more than 350 franchise organizations, proudly serve over 42 million customers each week through nearly 7,000 restaurants across the nation, as well as through our mobile, desktop and delivery ordering services. Overseas, we have more than 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. We encourage our fans to “Live Mas” and connect with them through sports, gaming and new music via its Feed The Beat® music program. We also provide education opportunities and serve the community through our nonprofit organization, the Taco Bell® Foundation™, and connect fans with their passions through programs such as the Live Mas Scholarship program. In 2016, we were named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

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