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TruSignal`s unique solutions enable you to more accurately and efficiently digitally reach your best consumers at scale and many that you are not reaching today. We leverage all the best practices of direct marketing – data, predictive analytics, testing, optimization and performance measurement – and adapt them for digital. Our integrated platform combines our offline big data, unique predictive engine, people-based scoring and cross-channel onboarding that can anonymously message your customers across multiple channels.
Equity Marketing, Inc. is one of the leading companies in the Business Services sector.
In the world of marketing today, influence is the payoff, creativity is the currency, and McKinney is the mint. Because people have as much power as brands today, we need creativity more than ever to get people's attention and to change what they feel, think and do. This is influence: the power to cause change by connecting brands to what people really want. At McKinney, we believe in the power of influence through creativity, and we make it happen one of three ways. Sometimes we help brands start a conversation with consumers about ideas so clear and simple that they inspire a range of fresh, useful, shareable provocations and experiences. Other times we help brands frame the business they're in differently by changing the rules of the category. Or we identify the biggest emotional reasons people come to a category and claim it, all of it, for just one brand. Regardless of how we choose to influence, we do so as a group of creatively led entrepreneurs at heart who like each other — including our clients — and are focused solely on the outcome. This means that we have no ""McKinney style"" but make work that solves the challenge in front of us. And, as a freestanding agency operating independently within the Seoul, Korea-headquartered Cheil Worldwide network, we have access to the resources of 59 offices in 33 countries to make that work. The effectiveness awards that our clients win show that our ideas work harder, smarter and better. And as one agency, two doors — one in Durham and one in New York — we have a great time making that possible.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP`s media agencies – Maxus, MEC, MediaCom, Mindshare and Xaxis who are all global operations in their own right with leading market positions. Our primary purpose is to maximize the performance of WPP`s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.