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Our aspiration at Caribou Coffee is to be the Community Place I Love. To help us achieve our aspiration, we created Do Good. Do Good is one of six company strategies. In 2012, we began publishing our annual Do Good report as a means of providing our guests, consumers, team members and suppliers with a scorecard of our progress, celebrating our accomplishments, hearing from friends that have helped us along the way, and outlining what we`re trying to do differently. We have worked hard to ensure our guests not only get the highest quality coffee but also the peace of mind that their coffee is sourced in an environmentally, socially, and economically sustainable manner. While coffee is our passion, Do Good also focuses on addressing recycling, water conservation, waste reduction and energy efficiency in our coffeehouses. When it comes to our local and global communities, the report highlights our giving efforts including volunteering and monetary/product donations.
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