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In 2009, four entrepreneurs saw an opportunity to build on Apple`s forthcoming introduction of push notifications, making it easier for developers to build this new engagement layer into their apps. Since then, Urban Airship has grown to become the most globally deployed mobile push messaging service with complete customer- and location-targeting capabilities that enable brands to strengthen relationships with their always-connected customers. Urban Airship offers easy and effective end-to-end management of the push messaging process from customer and location targeting, to automation and delivery, including message composition, rich landing page and Passbook pass creation, as well as analytics to optimize effectiveness. Its focus on best practices for marketing`s newest communications channel has enabled marketers across the globe to use good push to spark exceptional experiences, drive app engagement and increase customer loyalty and lifetime value.
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