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Founded in 2010, Needle is a pioneer of advocate-assisted commerce. Through its technology and services platform, Needle is the only company that powers real-time conversations between a company’s certified brand advocates and its customers who want real-time assistance from people like them to make purchase decisions. Advocate-assisted commerce is a new sales and marketing channel that creates excellent buying experiences and drives significant incremental revenue for brands. Needle is a privately held company based in Salt Lake City.
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