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Drawbridge is solving a major problem in mobile advertising-- it is easy to target a device type, but hard to target an audience or an individual on mobile. Drawbridge has approached this problem by matching people to over 500M devices (growing quickly every day). On the base of this core innovation, we are able to offer marketers superior results through audience targeting with 3rd party data, retargeting across devices, and smarter "run-of-data" campaigns. We are backed by Sequoia Capital, and Kleiner, Perkins, Caulfield and Byers, and have built a world-class team of engineers and experienced business executives from AdMob, Google, Yahoo and others.
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