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MSLGROUP in North America is part of MSLGROUP, Publicis Groupe`s strategic communications and engagement group. We are a next-generation agency network that creates and celebrates data-driven big ideas and communications solutions in the digital age. We`re focused on delivering multichannel creative programs for some of the world`s most exciting companies and brands, as well as to address critical business issues. Our thinking is boundless. Innovation excites us and our employees relish the entrepreneurial spirit we foster. Our culture is one of collaboration, and we embrace an inclusive workforce.
The ZenIQ platform simplifies the ability of B2B marketers to activate advanced data capabilities, without the need for advanced data skills, IT department integration or magic wands. Today, our clients are able to connect account-centric marketing activities and response from across the enterprise. This accurate picture enables a complete view into target account contact coverage, reach and engagement, and the ability to host and manage a system of record for target account lists. From this point of insight, marketers can now control consistent messaging across delivery platforms, channels and teams. Today, B2B marketers have a platform capable of delivering high value account-centric experience designed to maximize target account pipeline: Volume, Velocity and Value.
We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty service agencies, including MAGNA GLOBAL, Ansible, Mediabrands Audience Platform (MAP), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.
Jericho Systems Corporation was established in August 2002, inspired by our country`s need to securely share information in increasingly complex and sophisticated environments. Jericho Systems` flagship product is the patented EnterSpace Decisioning Service™. This pioneering information technology evaluates situational context ("attributes") against enterprise policies and dynamically delivers customized content in real time. EnterSpace Decisioning Service™ (ESDS) technology is used for externalized dynamic access control and content filtering, and uses fine-grained access control policies and data labels to secure sensitive and personally identifiable data.
Gamut serves publishers and agencies, programmatically and direct — by aligning planning, research, inventory, and execution into a single Smart Service™ offering. At Gamut, we identify areas of our client`s business ripe for automation, and insert the best programmatic solution to complement and inform their entire strategy. And when a direct plan is most effective, our account planning and operations teams use their experience and relationships to execute with optimal effectiveness.