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IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompasses algorithmic media management across channels such as search, programmatic display, mobile, email and social; advanced data management; user scoring, lead optimization and website personalization. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world. IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.
In the world of marketing today, influence is the payoff, creativity is the currency, and McKinney is the mint. Because people have as much power as brands today, we need creativity more than ever to get people's attention and to change what they feel, think and do. This is influence: the power to cause change by connecting brands to what people really want. At McKinney, we believe in the power of influence through creativity, and we make it happen one of three ways. Sometimes we help brands start a conversation with consumers about ideas so clear and simple that they inspire a range of fresh, useful, shareable provocations and experiences. Other times we help brands frame the business they're in differently by changing the rules of the category. Or we identify the biggest emotional reasons people come to a category and claim it, all of it, for just one brand. Regardless of how we choose to influence, we do so as a group of creatively led entrepreneurs at heart who like each other — including our clients — and are focused solely on the outcome. This means that we have no ""McKinney style"" but make work that solves the challenge in front of us. And, as a freestanding agency operating independently within the Seoul, Korea-headquartered Cheil Worldwide network, we have access to the resources of 59 offices in 33 countries to make that work. The effectiveness awards that our clients win show that our ideas work harder, smarter and better. And as one agency, two doors — one in Durham and one in New York — we have a great time making that possible.
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine`s InCAST solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Inspira Marketing Group is an experiential marketing agency specializing in reaching consumers, fostering meaningful connections and propelling brands forward. Located in Norwalk, CT, the agency was founded for one reason: to do great work that leads to great things. Inspira delivers award-winning campaigns for clients such as Microsoft, Diageo and Life Is Good, while devoting a portion of its profits to find a cure for pediatric cancer.